Advertising Analyst - Administrative Assistant

Lee Enterprises Inc   Richmond, VA   Full-time     Administration / Clerical
Posted on February 13, 2024
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Company Overview:

Lee Enterprises, Inc. dba/Richmond Times Dispatch is a leading media company that specializes in delivering innovative and impactful advertising solutions to clients across various industries. Our mission is to help businesses achieve their marketing goals by leveraging data-driven insights and cutting-edge technologies. As an Advertising Analyst, you will play a critical role in optimizing advertising campaigns and driving measurable results for our clients.

Job Overview:

We are seeking a talented and analytical Advertising Analyst/Administrative Assistant to join our team. In this role, you will be responsible for analyzing advertising performance data, developing actionable insights, and making data-driven recommendations to enhance campaign effectiveness. In addition, you will provide administrative support to senior management. You will work closely with cross-functional teams, including sales, sales support, and marketing, to ensure that our clients' advertising strategies align with their business objectives. The ideal candidate is a detail-oriented problem solver with a strong background in data analysis, executive administration and a passion for delivering excellence in service.

Responsibilities:

  1. Analyze advertising revenue trends and opportunities for optimization through in-depth data analysis.
  2. Assist with determining appropriate sales goals and maintain reporting dashboards to provide regular updates on revenue performance.
  3. Handle various tasks, such as managing schedules, handling correspondence, organizing meetings, maintaining records, ensuring smooth office operations and effective communication within the organization.
  4. Utilize data visualization tools to create visually compelling presentations and reports for meetings.
  5. Provide strategic recommendations based on data insights to grow revenue and profits.


Qualifications:

  1. Bachelor's degree in marketing, advertising, business, statistics, or a related field. A master's degree is a plus.
  2. Proven experience in advertising analysis and administration, preferably within a media agency or digital advertising environment. Strong proficiency in data analysis tools, such as Excel, Google Analytics, or similar platforms. Excellent analytical and problem-solving skills, with the ability to derive actionable insights from complex datasets.
  3. Strong communication skills, both written and verbal, to internal teams and clients. Detail-oriented mindset with the ability to manage multiple projects and priorities simultaneously.
  4. Understanding of advertising metrics such as ROI, COS, etc.
  5. Knowledge of statistical analysis techniques and experience with statistical software.


Join our dynamic team and contribute to the success of our clients' advertising campaigns. Apply today and be part of a company that values innovation, creativity, and data-driven decision-making.

EOE

Why Join Us?

Lee Enterprises offers competitive wages in a dynamic, interesting work environment with career growth opportunities. We offer an extensive benefit program that can be personalized to your needs. Our benefit program includes medical, dental, vision, short and long-term disability, company provided life insurance and supplemental life insurance. In addition, we offer a 401K retirement plan with company match. We also offer generous paid time off to allow the flexibility to balance personal life and work. This includes paid parental leave for new parents.

Lee Enterprises is a major subscription and advertising platform and a leading provider of local news and information, with daily newspapers, rapidly growing digital products and nearly 350 weekly and specialty publications serving 74 markets in 26 states. Year to date, Lee's newspapers have an average daily circulation of 1.0 million, and our legacy websites, including acquisitions, reach more than 34 million digital unique visitors.

Lee Enterprises is proud to be an equal opportunity employer. We are committed to attracting and retaining a workforce whose diversity reflects the communities we serve. Lee embraces change, and we recognize that we must create and maintain a culture of fervent inclusion. For more information about Lee, check us out at www.lee.net.

We are focused on building a diverse and inclusive workforce. If you are excited about this role but do not meet 100% of the qualifications above, we encourage you to apply.